Sony, it will be alpha

Sony just announced the name of its new/future range of Digital Single Lens Reflex (D-SLR) cameras. This is a minor surprise since they reuse the brand previously used by Minolta and Konica-Minolta in the Japanese market: Alpha. Minolta used Maxxum in the US and Dynax in Europe, but Sony seems to be shooting for one brand only.

We are still waiting for the products themselves.