Sony wanted to react to the (too?) many comments following their (simplistic) presentation of the new products of the SLR market (including objectives) at the recent PMA. For this they decided to include the photo issue in the Sony Electronics Products blog in order to better sequence the information that will be needed at the time of starting the new Alpha 200 in the middle of the other expected announcements by Canon and Nikon.
It is becoming more and more critical to lure the public into company information to avoid the impact of rumours and grey-market information. We’ll see if Sony learns to handle this kind of communication.