This is exactly why I am quite happy to live in France: We have a reasonably priced broadband offering. Most 20Mbps ADSL services are price around 29.99€ per month.
I thought about this when I saw that in the US, CableVision was offering 100Mbps at 99$ per month (and AT&T offers 18Mbps for 80$ per month).
Competition is king for driving broadband (ADSL or cable) prices down.