Archive for the 'Sony Alpha 900' category

For sure, we heard a lot of rumours more or less tolerable, but here is one that does not seem to have a lot more ground than the wishes of some Sony customers afraid of discovering too high a price for the upcoming Sony Alpha 900. Guess what? 24 millions pixels could ask for a steep price, nearer to 3000€ or 4000$ than the target of 2000$ that you could maintain if you are ready to purchase a bargain end-of-life Canon EOS 5D (nearing official retirement but not dead yet, for sure).

The arrival of the Nikon D700 with a Full Frame sensor of a lower resolution than the high-end cameras like the Nikon D3 (or the Sony Alpha 900) had people murmuring that maybe (and I have to heavily insist on this maybe word) Nikon and Sony would share a 12-16 million-pixel Full Frame sensor. Nikon would launch a Nikon D700 and Sony would launch a similar Sony Alpha 800 sometimes nicknamed “flagcheap” (”flagship” designating the top-of-the-line Sony, the Alpha 900, “flag-cheap” is a word game on “cheap” for a cheaper camera).

It is impossible to tell if there is any truth to it. Assuredly, the lack of recent information about the Sony Alpha 900 (and most importantly its price target) had heads spinning and marketing laws or logic law being what they are, plugging a price hole in the Sony SLR camera range may become an urgent necessity. Sony could fill it with the Alpha 800. And it previously occured that Sony hid some products behind the visibility of another camera (see the example of the Alpha 300/350).

With the arrival of several Full Frame SLRs on the market, people start wondering what they should buy or what they should wait. Actually, we can expect to see very real price differences, so I thought it would be good to make a summary for us:

As you can notice, it is expected that the Sony Alpha 900 will be targetting low prices despite it’s 24MP sensor (or it will have a little Alpha 800 brother, while the Alpha 900 would shoot for a higher price point). But the current Canon EOS 5D seems to be an astonishingly good bargain (while stocks last).

After the thunder of the Nikon D700 launch (which lasted several days), it is interesting to see that the Internet users are actually rushing for information about the other offers of digital Single Lens Reflex (SLR) cameras in Full Frame format forecasted for the enxt few months:

• Nikon D3x because Nikon is not yet out of voice and they prepare a high-end pro SLR to go along with the D3; Probably beginning of 2009.
• Sony Alpha 900 because Sony promissed in September 2008 (launch at PMA in August 2008?) its super-hig-end 24 million pixels FF camera.
• Canon EOS 5D MkII because the replacement for the EOS 5D is coming soon (maybe not even waiting for August) and maybe with a cheaper little brother under the name of Canon EOS 3D.

I have been asked by some people about the price of the upcoming Sony Alpha 900 flagship digital SLR camera. The problem is that there is no information filtering down from Sony. The only thing that we can say is that there is a body of indirect evidence that points to some pretty serious competition figures.

Nikon Rumours affirmed last week that the Nikon D700 (or D700 FX) will be priced just under 3000 USD. It has been said that the Canon EOS 5D MkII should arrives around 3500 USD, but the Canon EOS 5D is already sold under 2000 USD now. And the Nikon D3 (already previous generation camera) is still near 5000 USD, except in some very small on-line shops whose reputation is a bit low.

Not taking into account the actual performance and exact features of each, I would say that Sony will be able to position itself around 2000 USD which is the price point that Canon is setting for all the others. But keep in mind that there is a large body of amateurs enthusiasts that are ready to pay much more than the usual 600-1500 USD price tag for a digital SLR, but the competition is heating to bring Full Frame capability to the masses.

Your guess is as good as mine, but I would say that the tendency is to prepare to a very low price point. 2000 USD will be considered a turning point (notice how Canon is letting the price of the EOS 5D plummet down). A camera willing to position itself as top-quality Full Frame will probably aim at $2500 (I think the price of the Canon EOS 5D MkII or a possible Canon EOS 6D could climb there, not even speaking of a possible Nikon D3x in 2009 with a stratospheric price), but a product aimed at a larger market would have to start around $2000 and preparing for a street price going under this limit (this should be the case of the Nikon D700 -the name is referring more to the D300 than to the D3/D3x pro family- and of the Sony Alpha 900).

Sony can’t be stopped when they want to show off their upcoming flagship camera, the Sony Alpha 900 as everybody is naming it. But there’s still no official announcement. However, Chinese web site 163.com gives a lot of images of the camera (apparently still not working model).

Sony Alpha 900 along with the newest Sony flash

Will there be something before Photokina?

With all this talk about existing Full-Frame photo cameras (Canon EOS 5D, Nikon D3) and about possibly upcoming new ones (Sony Alpha 900, Canon EOS 5D Mk II or some other similar name, etc.) many photographers happy with their existing digital equipment are wondering: “What’s all the fuss about?”

And it’s a good question to ask, but the answer goes with some of the comments about sensor resolution. About the same people who noticed that resolution is not all that counts (despite what is said or implied by some of the major brands on this market) also understand that going Full Frame is a possibly very important decision for the attentive digital photographer.

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OK! If it was not enough to expect a couple of major announcements from Canon and Sony for the tough market of high-end digital cameras, there is another competitor appearing in the image.

According to Amateur Photographer, Samsung is preparing a Full Frame D-SLR camera to compete with Canon EOS 5D (or future 5D Mk II), with Nikon D3, with future Sony Alpha 900. We know that Samsung has a very good technology (shared with Pentax) and that the high-end market is calling for Full Frame sensors.

Nothing is certain, and we will probably have to wait until 2009, but things are moving fast in Korea too.

Some soul searching and information collecting leads me to say that -contrary to what I could have suggested here before- there is no Sony Alpha 500 in preparation. It seems that this was rather a name imagined for the now-existing Sony Alpha 350.

As surprising as it may be, I needed to inform you about one little bit of rumour that is currently appearing on the Internet: The next ‘flagship‘ digital SLR camera (hig-end camera based on a Full Frame 15- or 20-MP sensor) from Sony could well not be called Alpha 900 as expected by nearly everybody but rather Alpha 500. I don’t really believe it, but you never know…

The other possibility is that the Sony Alpha 500 is another new mid-to-high end camera product that nobody’s seen yet (a successor to the Alpha 700, already?) but it would be the source of some confusing thoughts. To be checked in the future.

Master Chong, in Malaysia, recently published photos of the future Sony Alpha 900, high-end D-SLR not yet officially announced by Sony, but that should be the pro pilar of the Japanese brand with a Full-Frame (24×36mm) sensor of 20 to 24 millions of pixels.

  

There are only images to judge, but it leaves some possibilities for (preliminary) analysis.

The back face of the camera shows an interface impressively similar to the usual one found previously on the Konica-Minolta Maxxum/Dynax 7D and the Sony Alpha 700. Position and meaning of the buttons seems to be nearly identical. I would just point at the will to mark the presence of the HDMI interface by engraving on the connector caps (on the left-hand side as on the A-700). But this is no news.

Notice the complementary/optional grip that really includes a full set of commands to ease moving to vertical position of the camera. Those adepts of optional battery grips will definitely appreciate.

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Out of Canon, nobody seems to really have a clue about what will be the successor to the Canon EOS 5D. Most people assume that it will be named either Canon EOS 5D Mk II (the most probable possibility according to several sources), Canon EOS 6D or even Canon EOS 7D. However, this does not stop experts and not-so-experts to make various assumptions about what specification it will have.

Taking into account the existence of the Nikon D3 and its impressive set of features, Canon sure has to prepare a top-of-the-line DSLR with a superb Full-Frame sensor, with outstanding image quality. Of course, this is a normal (but difficult) target for the leader and the company that drove us into the Full-Frame world. There, we found: large pixel counts, exceptionally low noise levels, very high sensitivity and a normal 1-to-1 conversion factor for lenses. This last item may not always be a positive (for example, long tele-lens lovers appreciate that a smaller APS-C sensor transforms your common 300mm lens into a loveable 450mm optical gun), but the rest is a boon for photo quality. And there, as the Canon EOS 5D then the Nikon D3 proved, there is a giant step to be taken from more common DSLR.

So, it should be no surprise that photo-related forums are dripping with more or less reliable comments about what the Canon EOS 5D Mk II will be. Possibly, we will see specifications around the following:

• 15 to 16 MP sensor (good but not oustanding, in order to hit hard on image quality; Enough to top the 12MP of Nikon D3) with 14-bit A/D conversion (the de facto standard of Canon image quality)
• ISO 12800 (boost up to ISO 25600) that should give Nikon a run for their money
• All-new 29-point TTL CMOS AF sensor (needed to compete with the impressive 51-point AF sensor of Nikon)
• 6 fps continuous shooting (for more than 50 frames)
• Lens fine adjustment setups for 14 lenses

The rest should be more predictable and does not request a crystal ball (sensor dust cleaning, improved 1MP 3″ LCD screen, LiveView inspired by cheaper DSLR models, weather sealing that was lacking from the EOS 5D). But there are two important elements left out of this picture:

• The price target would be around $3500 (to be compared to the $5500 of the Nikon D3), definitely strong positive argument for Canon even if this is still targetting pros and rich amateurs;
• The announcement would be made in April 2008 (may be, not as a Fool’s Day joke) for availability before mid-June.

These last key arguments could prove critical to offer a very good position to Canon. They had the first Full-Frame DLSR camera (the EOS 5D). Now, Nikon is trying to grab the market with the Nikon D3 since last November. Canon has to hit hard in order to keep the upper hand and they cannot wait for some pro photographers to switch (even if this category of customers cannot jump out of the train each and every year like some enthusiast consumers). Moreover, we know that Sony will be soon arriving with a new Full-Frame DSLR based on a 24MP sensor presented a few months ago (rumoured to be named Sony Alpha 900).

It’s time for Canon to shoot a star. The Canon EOS 5D history needs a sequel to become a real Full-Frame saga. The Canon EOS 5D Mk II could be this long-awaited beacon for the highest end of the Canon DSLR line.

Sources: slo-foto forums, DPreview forums.

In today’s press conference in Las Vegas, Sony confirmed nearly everything we were saying here yesterday: The Flagship model will be coming in 2008. It will have a Full Frame sensor of 24.6MP (I was off by 0.2MP only). It will be stabilized by Super Steady Shot (the in-body Sony image stabilization). But once again, we did not get the official name. I’ll keep thinking that it will be Sony Alpha 900.