Archive for the 'Advertising' category

Specially for graphics designers, for those who cannot stop seeing the word in Pantone colors, W2 Products designed coffee mugs branded by Pantone.

Out of stock already.

Would you know what colour cerulean is? Or peach? Or spruce? Or watermelon? Or plum? Or rust?

The HP online color thesaurus is a great way to identify these and to get the precise formal definition of such colours. You type in a name, and it will give you the color, similar ones and anonyms.

The famous photographer of “Earth seen from the Sky” now has a page on Flickr. What is happening here? While he is still very attentive to the management of his photographer’s rights and of his fame, Yann Arthus Bertrand would have fallen into a liberated open publishing media?

Of course, not. This is just an April’s fool idea that stayed a little longer.

Champs de blé dans la papouasie sud.

I am fascinated that the page was kept on Flickr, but the experience is quite funny. I just hope it won’t become a Flickr trend. But feel free to point at other similar pages…

For those who do not know it, the calendar 2008 for Aubade is now available. It maintains the already-long tradition of tasteful advertisement used by this totally-French feminine underwear company.

Thanks to WebStorming.fr.

It is quite common for movies to have nearly the same colors even if they present completely different features. In this context, there is a study titled “Dark and Fleshy: The Color of Top Grossing Movies” presenting in details the color spectrum of Hollywood blockbusters.

Google announced, soon after its buying of YouTube, that it wouold add some advertisment on the amateur video web site. This is now what they did. But it did not leave the software developers insensitive: TubeStop is a FireFox plug-in that hides or closes that ads in YouTube to keep the same pleasure without the ads…

After the socks with fingers, here comes the sleeping bag with arms and legs: Selk-bag.

The launch of this game is prepared with a video (a kind of short-cuts video that became necessary as video games started costing evn more than some Hollywood blockbusters).

It also exists in a High-Definition format for those of us who are so-equiped:

What would happen if a designer team submitted national flags to customer countries? And listened to the ciritiques or comments?

Link

Via: Information Aesthetics.

And it does not even look illegal: Warner signed a partnership with imeem to share the adveertisment revenues from the web site when the North American users freely listen to the music freely available from the Warner catalog (including Madonna, Linkin Park, Green Day, Josh Groban, Faith Hill, My Chemical Romance, Big & Rich, John Adams, Shawn Colvin, Jaheim, Cher, Red Hot Chili Peppers, R.E.M., Seal, Blake Shelton, the Flaming Lips, Eric Clapton, Hot Hot Heat, Damien Rice, The Used, Joshua Redman, Michael Bublé, Chris Isaak, Robert Randolph, Steely Dan, Trapt, Fleetwood Mac, Emmylou Harris, Brad Mehldau, Goo Goo Dolls, Tom Petty, as well as Alanis Morissette, Michelle Branch & the Deftones).

You already knew about the unreadable writings done (by and for extra-terrestrial beings) under the form of ground engravings in South America or crop circles in Europe and North America, but human marketing people will not let themselves outdone by little grey (or green) men for large scale communication:

Do you remember the news bit I published in November 2005 with the following image?

Today, more or less in the context of the preparation of the sequel Nemo 2, there is now a second version published on AdFreaks.

More precisely, according to an eMarketer market study, the companies advertising on the Internet are rushing to be in front of the English and French Internet users. Much more than for Italian, Spanish and German users.

The exact origin of this difference is not well explained, but the advertising companies probably believe more in these two countries. All in all, the 136 million Internet users market of these five countries start to be large enough to be compared to the USA.