AMD announced, in the recent presentation at Computex, that there will be quite a number of improvements in these cards to support nearly cinematographic quality in games, named Cinema 2.0. This was a surprise and it means that AMD is going to hit as hard as possible on nVidia.

The other muddy issue is the exact date of the launch. It was initially expected in May 2008. But it has been delayed (obviously) apparently for technical problems had to be solved in the last minute. AMD will not be able to hit the streets before nVidia can launch the GTX200 line (on June 17th), but it should arrive only a few days later. Some people say June 23rd (just enough time for the news people to move from one place to another), and it is now possible that both cards will arrive at the same time (initially the high-end Radeon HD 4870 was expected only for September).

• On the one hand, in the lower-end of the range, AMD/ATI launched a new nice price solution under $100: The new HD 3400 and HD 3600 are there to grab the awards for the lowest prices and simultaneous 3D graphics (DirectX 10.1, but don’t expect them to be enough for a crusher like Crysis) and HD video capacity (1920x1080p Full-HD resolution). The HD3400-based boards could even go under $65!
• On the other hand, at the star-end of the range which was recently left to nVidia, here is a solution obviously attractive even if not elegant: HD 3870 x2. When you’re short on performance, you can always double it by grouping 2 GPU on 1 card and crash prices down to kick the hell out of your competitors. It’s not 100% perfect (some games will not be optimized for two graphics cores) but this is a (realtively) easy technical solution to setup. ATI did it and robbed the limie light from nVidia (at least for now).

Ok! This is not enough to forget the raw performance of the nVidia boards. But it is interesting to see how AMD/ATI fights with all available tricks to be able to come back a little later with some still-undisclosed new graphics cards.