Find all about it on YLovePhoto.

The Sony 70-400mm f/4-5.6 G SSM is described in the PDF documentation of the Sony 70-300mm f/4-5.6 G SSM. Obviously, they were designed together. It is a twist-zoom. This will differentiate quite notably from the push-pull type of others like the Canon 100-400mm and it should protect it efficiently against dust entry (and we know that this is the bane of push-pulls.

The technical features can be read from this table. I can imediately notice that the diaphragm is staying between f/4 and f/5.6 (the golden standard of this type of zoom), that the weight is rather high (heavier than the Nikon and the Canon, nearly as much as the Sigma equivalnet) and that the minimum focus distance is very competitive.

Let’s wait for images and tests (and the price), but this could be the ideal lens to go and shoot in a wild-life safari.

Source: DPreview forums. See also my previous article about high-end tele-zooms.

As everybody expected, it will be named Sony Alpha 900. Also,this tends to contradict the possibility of additional similar cameras (possibly with a different/smaller sensor).

Features

• 24.6 Mega Pixel Full Frame Exmor CMOS Sensor
• Dual BIONZ Image Processing Engine
• Intelligent Preview
• 100% Viewfinder (with 0.74x Magnification)
• 3.0”, 921K-pixel Hybrid LCD
• 9-point double-cross AF (with f2.8 wide-area sensor & 10-point secondary sensors)
• 5 fps continuous shooting
• SteadyShot on the sensor

Update: Yet another ad has been found.

Anyway, do not expect to get any reliable information now. Canon has put under NDA (Non Disclosure Agreement) all press representative and has provided the pre-production cameras for the initial hands-on reviews to pop up everywhere when the embargo is lifted.

This is exactly the reason why  we no longer have any information about the upcoming Sony Alpha 900 which will be fighting in exactly the same market. Possibly with exactly the same weapons (two cameras to simultaneously cover both the $2000 and $3000 ranges).

We knew that it was coming with 25 million pixels, but it could have been short on quality compared to the D3 (or D700) sensor because of its small (but many) pixels. For Nikon to accept to use this Sony sensor (and not a better one) at this level of products, they must be sure to have the best possible silicon piece: Pros want wonderful images, not only big figures (a big bunch of pixels).

I was thinking differently, but this could tilt the scale toward a very high price for the Sony Alpha 900 camera (I had hoped to see less than 2500€ or even less than 2000€, but -now- I would not be surprised if the label looked like 3000€).

However, it would leave some space left in the Sony camera range for an Alpha 800, with an intermediate price. This could be quite neat if it allowed to have a super-featured Full Frame camera around 3000€ (the Sony Alpha 900) and another Full Frame under 2500€ (the hypothetical Sony Alpha 800).

With such arguments, nobody would be surprised in seeing a brother to the recent Nikon D700: The ruored Nikon D800?

Let’s see at Koln Photokina opening next month.

The arrival of the Nikon D700 with a Full Frame sensor of a lower resolution than the high-end cameras like the Nikon D3 (or the Sony Alpha 900) had people murmuring that maybe (and I have to heavily insist on this maybe word) Nikon and Sony would share a 12-16 million-pixel Full Frame sensor. Nikon would launch a Nikon D700 and Sony would launch a similar Sony Alpha 800 sometimes nicknamed “flagcheap” (“flagship” designating the top-of-the-line Sony, the Alpha 900, “flag-cheap” is a word game on “cheap” for a cheaper camera).

It is impossible to tell if there is any truth to it. Assuredly, the lack of recent information about the Sony Alpha 900 (and most importantly its price target) had heads spinning and marketing laws or logic law being what they are, plugging a price hole in the Sony SLR camera range may become an urgent necessity. Sony could fill it with the Alpha 800. And it previously occured that Sony hid some products behind the visibility of another camera (see the example of the Alpha 300/350).

• Sigma APO 120-400mm f/4.5-5.6 DG OS HSM
• Sony 70-300mm f/4.5-5.6 G (SAL70300G)

Tous les deux visent la meilleure qualité possible pour une gamme d’application très large. Ils viennent en concurrence directe avec les offres équivalentes de Canon (EF 100-400mm f4.5-5.6L IS USM) et Nikon (F VR Zoom-NIKKOR 80-400mm f/4.5-5.6D ED), par exemple. Tous sont des zooms ouvrant jusqu’à f/5.6 (pour maintenir un excellent couplage avec l’autofocus), tous sont stabilisés (Sony utilise la stabilisation au boitier, bien sûr), tous couvrent le champ complet d’un 35mm (APS-C ou Full Frame acceptés), les prix tournent autour de 1000€.

But, where I see Sigma rushing in the fight (probably trying to limit costs by cutting short the low-end of the range -where portrait photographers may suffer), I do not understand Sony’s choice of limiting itself to 300mm (only portrait will be satisfying). Portrait would be better served by a shorter zoom (bringing better aperture). Or by a prime lens of superlative quality as Sony (ex-Minolta) or Zeiss has the knowledge for.

We’ll have to see the exact characteristics and the image quality (the products on the market are among the best lenses possible in this category).

The Alpha 100 is dead, long live the Alpha 200!

Technical charactéristics:

• 10.2 Mega-Pixel APS-C sensor (x1.5 coefficient)
• 100 – 3200 ISO sensitivity
• 9 sensor AF. The central one is a cross (more precise), 1.7 faster than Alpha 100
• 3 frames per sec (on 6 images)
• Image recording: Raw and JPEG
• 2.7″ LCD screen of 230000 pixels
• Sensor cleaning by vibration & antistatic treatment of the reflex chamber
• Memory cards: Compact Flash type I/II (with optional MemoryStick Duo adapter)
• 131 x 98.5 x 71 mm
• 532g
• Kit 18-70 mm f3.5-5.6 for 700 US$
• Kit 18-70 mm f3.5-5.6 + 75-300 mm f4.5-5.6 for 900 US$

This is not Earth-shattering, but the camera will be a strong technical contender with a really nice price. It should be able to set the pace for the competition. The Alpha 200 will replace usefully the Alpha 100 which was still a good camera but was perceived as a bit old now.

Current owners of the Alpha 100 will not run to buy the new Sony Alpha 200 (except if they spotted the increased sensitivity ISO range), but this is a camera which will strengthen the market share of Sony just where most buyers are.

Sony, like the other disc producers/distributors, finally figured it out: Consumers are actually ready to pay MP3 files to Apple and Amazon if the protection is not included (or very limited). Instead of staying behind (and off the sales increase for online music) disc producers come back to reason.

About Sony, I don’t know yet if the move will immediately cover the full catalog or a part only, but this is already going far enough to say that this is only a matter of time.

The door is opening wide onto the online sales of legal MP3 files but without silly protection.

Source: Business Week.