{"id":602,"date":"2007-02-12T23:57:32","date_gmt":"2007-02-12T22:57:32","guid":{"rendered":"http:\/\/www.roumazeilles.net\/news\/en\/wordpress\/2007\/02\/12\/the-most-expensive-ads-on-google\/"},"modified":"2011-04-11T19:34:37","modified_gmt":"2011-04-11T17:34:37","slug":"the-most-expensive-ads-on-google","status":"publish","type":"post","link":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/2007\/02\/12\/the-most-expensive-ads-on-google\/","title":{"rendered":"The most expensive ads on Google"},"content":{"rendered":"<p>Google sells advertising. There is some of it on my web site pages. Normally, as a web site owner, I don&#8217;t really look at the price ads are sold (I don&#8217;t buy ads to publicize and market my web site). But, nonetheless, I was curious about the price ads are sold to Google customers. More precisely, I tried to identify the ads that are sold at the higher price.<\/p>\n<p>To scrutiny those, I used AdWords, Google&#8217;s tool for vendors; It allows to evaluate prices. The result is nearly shocking if you look at the <em>highest scores<\/em>. They are systematically grouped in a few narrow categories:<\/p>\n<ul>\n<li>Loan financing or refinancing &#8211; often to pay college<\/li>\n<li>Automobile insurance<\/li>\n<li>Attorneys and personal lawsuits<\/li>\n<\/ul>\n<p>First, we can notice that this is significantly skewed towards the American way of life. But these are obviously related to commercial topics linked to professions and skills that can earn you A LOT of money if you can sell them right (isn&#8217;t it the main purpose of any publicity and advertising?)<\/p>\n<p>I collected a list of the most expensive search words I could find.<\/p>\n<p><!--more--><\/p>\n<p><center><\/p>\n<table class=\"std_box\">\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>school loan consolidation<\/td>\n<td ALIGN=LEFT>&euro;53.56<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance quotes<\/td>\n<td ALIGN=LEFT>&euro;51.45<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto insurance quotes<\/td>\n<td ALIGN=LEFT>&euro;50.98<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>erie auto insurance<\/td>\n<td ALIGN=LEFT>&euro;47.63<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>student loan consolidation rates<\/td>\n<td ALIGN=LEFT>&euro;46.24<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>student loan consolidation<\/td>\n<td ALIGN=LEFT>&euro;44.43<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>student consolidation<\/td>\n<td ALIGN=LEFT>&euro;44.30<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>consolidation student<\/td>\n<td ALIGN=LEFT>&euro;44.30<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>term life quote<\/td>\n<td ALIGN=LEFT>&euro;43.81<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>insurance car<\/td>\n<td ALIGN=LEFT>&euro;40.96<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance<\/td>\n<td ALIGN=LEFT>&euro;40.96<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>consolidation of student loans<\/td>\n<td ALIGN=LEFT>&euro;40.31<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance quote<\/td>\n<td ALIGN=LEFT>&euro;40.09<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>new york car insurance<\/td>\n<td ALIGN=LEFT>&euro;35.77<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>online auto insurance quote<\/td>\n<td ALIGN=LEFT>&euro;35.62<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>online car insurance<\/td>\n<td ALIGN=LEFT>&euro;35.31<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance rate<\/td>\n<td ALIGN=LEFT>&euro;35.28<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>online auto insurance<\/td>\n<td ALIGN=LEFT>&euro;34.80<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>online life insurance<\/td>\n<td ALIGN=LEFT>&euro;34.14<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>compare car insurance<\/td>\n<td ALIGN=LEFT>&euro;33.58<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>free car insurance quote<\/td>\n<td ALIGN=LEFT>&euro;33.21<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto insurance comparisons<\/td>\n<td ALIGN=LEFT>&euro;32.78<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>life insurance quotes<\/td>\n<td ALIGN=LEFT>&euro;32.07<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>florida car insurance<\/td>\n<td ALIGN=LEFT>&euro;31.91<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>term life insurance<\/td>\n<td ALIGN=LEFT>&euro;31.89<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>cheap auto insurance<\/td>\n<td ALIGN=LEFT>&euro;31.23<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>cheap car insurance<\/td>\n<td ALIGN=LEFT>&euro;30.75<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>tesco car insurance<\/td>\n<td ALIGN=LEFT>&euro;30.09<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance rates<\/td>\n<td ALIGN=LEFT>&euro;29.61<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>college loan<\/td>\n<td ALIGN=LEFT>&euro;29.29<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto accident lawyers<\/td>\n<td ALIGN=LEFT>&euro;28.46<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>cheapest car insurance<\/td>\n<td ALIGN=LEFT>&euro;28.32<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>the hartford auto insurance<\/td>\n<td ALIGN=LEFT>&euro;27.22<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>general american life insurance<\/td>\n<td ALIGN=LEFT>&euro;25.47<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance qoutes<\/td>\n<td ALIGN=LEFT>&euro;25.43<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance in florida<\/td>\n<td ALIGN=LEFT>&euro;24.63<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto insurance<\/td>\n<td ALIGN=LEFT>&euro;24.27<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>insurance auto<\/td>\n<td ALIGN=LEFT>&euro;24.27<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car accident attorneys<\/td>\n<td ALIGN=LEFT>&euro;24.03<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance california<\/td>\n<td ALIGN=LEFT>&euro;23.60<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car accident attorney<\/td>\n<td ALIGN=LEFT>&euro;23.38<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>mega life health insurance<\/td>\n<td ALIGN=LEFT>&euro;23.36<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>chicago personal injury lawyer<\/td>\n<td ALIGN=LEFT>&euro;22.14<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance companies<\/td>\n<td ALIGN=LEFT>&euro;21.95<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto insurance in nj<\/td>\n<td ALIGN=LEFT>&euro;21.91<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>best auto insurance<\/td>\n<td ALIGN=LEFT>&euro;21.65<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance ny<\/td>\n<td ALIGN=LEFT>&euro;21.00<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>21 auto insurance<\/td>\n<td ALIGN=LEFT>&euro;20.93<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>accident lawyer<\/td>\n<td ALIGN=LEFT>&euro;20.84<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>ma car insurance<\/td>\n<td ALIGN=LEFT>&euro;20.68<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>personal injury lawyer<\/td>\n<td ALIGN=LEFT>&euro;20.54<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>life insurance comparison<\/td>\n<td ALIGN=LEFT>&euro;20.46<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>instant auto insurance quote<\/td>\n<td ALIGN=LEFT>&euro;20.37<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>personal injury attorney<\/td>\n<td ALIGN=LEFT>&euro;20.28<\/td>\n<\/tr>\n<\/table>\n<p><\/center><\/p>\n<p><s>If somebody with CSS experience knows why this table is displayed so low on the page, I&#8217;ll be interested. I couldn&#8217;t find the explanation (and the solution) yet.<\/s><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google sells advertising. There is some of it on my web site pages. Normally, as a web site owner, I don&#8217;t really look at the price ads are sold (I don&#8217;t buy ads to publicize and market my web site). But, nonetheless, I was curious about the price ads are sold to Google customers. More [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,43,41,14,34,2],"tags":[],"class_list":["post-602","post","type-post","status-publish","format-standard","hentry","category-blog","category-enterprise","category-lists","category-social-issues","category-tech","category-wordpress"],"_links":{"self":[{"href":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/wp-json\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":0,"href":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/wp-json\/wp\/v2\/posts\/602\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/wp-json\/wp\/v2\/media?parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/wp-json\/wp\/v2\/categories?post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roumazeilles.net\/news\/en\/wordpress\/wp-json\/wp\/v2\/tags?post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}