{"id":818,"date":"2007-02-12T23:59:48","date_gmt":"2007-02-12T22:59:48","guid":{"rendered":"http:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/2007\/02\/12\/les-pubs-les-plus-cheres-de-google\/"},"modified":"2011-04-11T19:34:29","modified_gmt":"2011-04-11T17:34:29","slug":"les-pubs-les-plus-cheres-de-google","status":"publish","type":"post","link":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/2007\/02\/12\/les-pubs-les-plus-cheres-de-google\/","title":{"rendered":"Les pubs les plus ch\u00e8res de Google"},"content":{"rendered":"<p>Google vend de la publicit\u00e9. Il y en a m\u00eame sur les pages de mon site. Normalement, en tant que g\u00e9rant de site web, je n&rsquo;ai gu\u00e8re l&rsquo;occasion de me pr\u00e9occuper de cet aspect (je n&rsquo;ach\u00e8te pas de pub pour faire conna\u00eetre mon site). Mais je me suis tout de m\u00eame pos\u00e9 la question du prix auquel sont vendues les pubs de Google. Plus pr\u00e9cis\u00e9ment, j&rsquo;ai essay\u00e9 d&rsquo;identifier quelles sont les pubs les plus ch\u00e8res.<\/p>\n<p>Pour cela, j&rsquo;ai utilis\u00e9 AdWords, l&rsquo;outil de Google pour les vendeurs qui permet de faire des \u00e9valuations. Le r\u00e9sultat est assez frappant avec des <em>high scores<\/em> syst\u00e9matiquement group\u00e9s dans des cat\u00e9gories tr\u00e8s \u00e9troites :<\/p>\n<ul>\n<li>Le financement ou le refinancement des pr\u00eats &#8211; en particulier pour les \u00e9tudes<\/li>\n<li>Les tarifs d&rsquo;assurance automobile<\/li>\n<li>Les actions en justice<\/li>\n<\/ul>\n<p>Outre le fait que l&rsquo;on y per\u00e7oit nettement une influence am\u00e9ricaine, on peut facilement reconna\u00eetre des domaines o\u00f9 il est possible de gagner BEAUCOUP d&rsquo;argent en oofrant ses services \u00e0 des clients (l&rsquo;objectif de toute publicit\u00e9, en fin de compte).<\/p>\n<p>J&rsquo;ai rassembl\u00e9 une liste des termes les plus chers (tout au moins ceux que j&rsquo;ai trouv\u00e9s).<\/p>\n<p><!--more--><\/p>\n<p><center><\/p>\n<table class=\"std_box\">\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>school loan consolidation<\/td>\n<td ALIGN=LEFT>&euro;53.56<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance quotes<\/td>\n<td ALIGN=LEFT>&euro;51.45<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto insurance quotes<\/td>\n<td ALIGN=LEFT>&euro;50.98<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>erie auto insurance<\/td>\n<td ALIGN=LEFT>&euro;47.63<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>student loan consolidation rates<\/td>\n<td ALIGN=LEFT>&euro;46.24<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>student loan consolidation<\/td>\n<td ALIGN=LEFT>&euro;44.43<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>student consolidation<\/td>\n<td ALIGN=LEFT>&euro;44.30<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>consolidation student<\/td>\n<td ALIGN=LEFT>&euro;44.30<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>term life quote<\/td>\n<td ALIGN=LEFT>&euro;43.81<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>insurance car<\/td>\n<td ALIGN=LEFT>&euro;40.96<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance<\/td>\n<td ALIGN=LEFT>&euro;40.96<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>consolidation of student loans<\/td>\n<td ALIGN=LEFT>&euro;40.31<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance quote<\/td>\n<td ALIGN=LEFT>&euro;40.09<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>new york car insurance<\/td>\n<td ALIGN=LEFT>&euro;35.77<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>online auto insurance quote<\/td>\n<td ALIGN=LEFT>&euro;35.62<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>online car insurance<\/td>\n<td ALIGN=LEFT>&euro;35.31<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance rate<\/td>\n<td ALIGN=LEFT>&euro;35.28<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>online auto insurance<\/td>\n<td ALIGN=LEFT>&euro;34.80<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>online life insurance<\/td>\n<td ALIGN=LEFT>&euro;34.14<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>compare car insurance<\/td>\n<td ALIGN=LEFT>&euro;33.58<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>free car insurance quote<\/td>\n<td ALIGN=LEFT>&euro;33.21<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto insurance comparisons<\/td>\n<td ALIGN=LEFT>&euro;32.78<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>life insurance quotes<\/td>\n<td ALIGN=LEFT>&euro;32.07<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>florida car insurance<\/td>\n<td ALIGN=LEFT>&euro;31.91<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>term life insurance<\/td>\n<td ALIGN=LEFT>&euro;31.89<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>cheap auto insurance<\/td>\n<td ALIGN=LEFT>&euro;31.23<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>cheap car insurance<\/td>\n<td ALIGN=LEFT>&euro;30.75<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>tesco car insurance<\/td>\n<td ALIGN=LEFT>&euro;30.09<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance rates<\/td>\n<td ALIGN=LEFT>&euro;29.61<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>college loan<\/td>\n<td ALIGN=LEFT>&euro;29.29<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto accident lawyers<\/td>\n<td ALIGN=LEFT>&euro;28.46<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>cheapest car insurance<\/td>\n<td ALIGN=LEFT>&euro;28.32<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>the hartford auto insurance<\/td>\n<td ALIGN=LEFT>&euro;27.22<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>general american life insurance<\/td>\n<td ALIGN=LEFT>&euro;25.47<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance qoutes<\/td>\n<td ALIGN=LEFT>&euro;25.43<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance in florida<\/td>\n<td ALIGN=LEFT>&euro;24.63<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto insurance<\/td>\n<td ALIGN=LEFT>&euro;24.27<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>insurance auto<\/td>\n<td ALIGN=LEFT>&euro;24.27<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car accident attorneys<\/td>\n<td ALIGN=LEFT>&euro;24.03<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance california<\/td>\n<td ALIGN=LEFT>&euro;23.60<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car accident attorney<\/td>\n<td ALIGN=LEFT>&euro;23.38<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>mega life health insurance<\/td>\n<td ALIGN=LEFT>&euro;23.36<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>chicago personal injury lawyer<\/td>\n<td ALIGN=LEFT>&euro;22.14<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance companies<\/td>\n<td ALIGN=LEFT>&euro;21.95<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>auto insurance in nj<\/td>\n<td ALIGN=LEFT>&euro;21.91<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>best auto insurance<\/td>\n<td ALIGN=LEFT>&euro;21.65<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>car insurance ny<\/td>\n<td ALIGN=LEFT>&euro;21.00<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>21 auto insurance<\/td>\n<td ALIGN=LEFT>&euro;20.93<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>accident lawyer<\/td>\n<td ALIGN=LEFT>&euro;20.84<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>ma car insurance<\/td>\n<td ALIGN=LEFT>&euro;20.68<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>personal injury lawyer<\/td>\n<td ALIGN=LEFT>&euro;20.54<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>life insurance comparison<\/td>\n<td ALIGN=LEFT>&euro;20.46<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>instant auto insurance quote<\/td>\n<td ALIGN=LEFT>&euro;20.37<\/td>\n<\/tr>\n<tr>\n<td HEIGHT=17 ALIGN=LEFT>personal injury attorney<\/td>\n<td ALIGN=LEFT>&euro;20.28<\/td>\n<\/tr>\n<\/table>\n<p><\/center><\/p>\n<p><s>Si un sp\u00e9cialiste des CSS parvient \u00e0 m&rsquo;expliquer pourquoi cette table est repouss\u00e9e si bas sur la page, je serai heureux de comprendre. Jusqu&rsquo;ici, je n&rsquo;ai pas r\u00e9ussi \u00e0 grand chose (sauf noter que l&rsquo;\u00e9cart entre le texte et la table est proportionnel \u00e0 la longueur de la table elle-m\u00eame).<\/s> J&rsquo;ai finalement trouv\u00e9 une solution \u00e0 mon probl\u00e8me (qui semblait venir d&rsquo;une interaction entre des tags HTML en majuscules et WordPress ou mon CSS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google vend de la publicit\u00e9. Il y en a m\u00eame sur les pages de mon site. Normalement, en tant que g\u00e9rant de site web, je n&rsquo;ai gu\u00e8re l&rsquo;occasion de me pr\u00e9occuper de cet aspect (je n&rsquo;ach\u00e8te pas de pub pour faire conna\u00eetre mon site). Mais je me suis tout de m\u00eame pos\u00e9 la question du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,40,14,2],"tags":[],"class_list":["post-818","post","type-post","status-publish","format-standard","hentry","category-blog","category-entreprise","category-sujets-de-societe","category-wordpress"],"_links":{"self":[{"href":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/wp-json\/wp\/v2\/posts\/818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/wp-json\/wp\/v2\/comments?post=818"}],"version-history":[{"count":0,"href":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/wp-json\/wp\/v2\/posts\/818\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/wp-json\/wp\/v2\/media?parent=818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/wp-json\/wp\/v2\/categories?post=818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roumazeilles.net\/news\/fr\/wordpress\/wp-json\/wp\/v2\/tags?post=818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}