Universal Flash Storage (UFS): Great idea or 20th Flash format?

A few days ago, it has been released publicly that a new Flash memory card format is arriving. I can see the John “Consumer” Doe thrilled in anticipation of yet another new card format: UFS. I can imagine that it will solve all existing issues with dozens of previously existing -and incompatible- memory cards.

This is going to offer a vastly improved speed for the users. To quote from the press release: “Today, users experience a three-minute access time for a 90-minute (4 Gigabyte) high-definition movie; with the new standard, this would be reduced to a few seconds.” Do we care? Will the movie run faster?

Of course, it is touted by its promoters as a giant leap in technology and the universal memory solution (do I hear “snake oil”?) I need a little more than a long list of supporters to jump and shout joyfully…