The most expensive ads on Google

Google sells advertising. There is some of it on my web site pages. Normally, as a web site owner, I don’t really look at the price ads are sold (I don’t buy ads to publicize and market my web site). But, nonetheless, I was curious about the price ads are sold to Google customers. More precisely, I tried to identify the ads that are sold at the higher price.

To scrutiny those, I used AdWords, Google’s tool for vendors; It allows to evaluate prices. The result is nearly shocking if you look at the highest scores. They are systematically grouped in a few narrow categories:

• Loan financing or refinancing – often to pay college
• Automobile insurance
• Attorneys and personal lawsuits

First, we can notice that this is significantly skewed towards the American way of life. But these are obviously related to commercial topics linked to professions and skills that can earn you A LOT of money if you can sell them right (isn’t it the main purpose of any publicity and advertising?)

I collected a list of the most expensive search words I could find.

If somebody with CSS experience knows why this table is displayed so low on the page, I’ll be interested. I couldn’t find the explanation (and the solution) yet.