After several months when we all heard that corporate jets were the mark of the truly immoral bank or corporate CEOs, it seems that private jet companies are starting to take notice: All this bad press is putting more pressure on them than they would like to in difficult times like ours.
Hawker Beechcraft and Cessna Aircraft (the Empire, here) are fighting back with advertising to support the idea that it’s only true visionaries who are able to forget about all this and will keep using and buying their corporate business jets. Say that to Richard Wagoner Jr or to Dick Fuld! Or speak of stimulus ads!
According to the International Herald Tribune and Reuters, Cessna Aircraft is saying “Timidity didn’t get you this far” or “True visionaries will continue to fly” in their message. Hawker Beechcraft is also promoting its King Air 350 as “the world’s greenest and highly efficient aircraft“.
I am not sure whether this will really boost sales abck to stratospheric levels, but it’s an example of companies which are decided not to let the business go down the drain, despite bad times and worse PR.