Yves RoumazeillesThe ICANN started to allow non-latin alphabet to be used in the domain names to support half of the word which is actually using a non-latin alphabet (Russians, Chinese, Japanese, Hindi, etc.)
Google decided to celebrate with an anti-latin graphic to great their visitors.
whats so new about idn’s they have been in existence for a long time now…
The significant move is that International Domain Names (IDN) can now contain non-latin characters, not only a national 2-letter suffix.
Now it works internationally at the DNS level.